Apple Fitness+ costs $9.99 per month. It's also bundled into the Apple One Premier plan, which costs $32.95 per month.

Since iOS 16.1 was released, iPhone users who don't have an Apple Watch can use Fitness+ and perform workouts directly on their smartphone (but no heart tracking metrics are available).

The new feature is highlighted in Apple's newest ad. In the 40-second video, Apple highlights the different workouts users can try, even without an Apple Watch. Apple calls the service “fitness for everyone.”