Facebook will allow users to create up to four additional profiles tied to their original account.
“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account,” Facebook spokesperson Leonard Lam told TechCrunch in an email.
It's a major change for the platform. Up until now, Facebook has been a community where people use their authentic identities. It was against the Facebook Community Standards to maintain more than one personal account.
Facebook wants to encourage users to post and share more content with others. One could have a profile for friends, one for family, and another for co-workers, for example. Each profile would have its own feed, its own friends, and its own identity.
Users who create extra profiles won’t need to use their real identity for their display name, but all of the profiles in the account will be subject to Facebook’s policies, which prohibit misrepresentation and impersonation of public figures. If one of the accounts violates Facebook’s policies, all of the users’ accounts will be affected.
The test is currently being done with select Facebook users in the United States.